Presentation and packaging may be the icing on the cake, but the content is the ingredient that makes the cake a cake. The ability to create good content is a key necessity to succeed in the digital platform. Here are few things you can do to come up with likeable and impactful content.
Create content, never reproduce it. Coming up with content that is yours is far more
important than coming up with content that is nice. Make sure your ideas are original. Do not
take up ideas or topics that are discussed repeatedly.
Create content that reflects you
Base your content on areas you have expertised. Be wise in understanding what your reader
wants from you and what you are good at providing. Strike the right balance and be sure to
deliver content that is both likeable and informative.
Great content is content that speaks to the reader. One secret to communicating better with
the reader is by actively engaging them. Be it information that needs to be passed on or tips
that you want to share, use a tone that is not very formal. Go with the narrative flow rather
than plainly organising data.
The primary essence of good content is keeping it short and simple. Do not complicate it by
presenting information that is unnecessary or least necessary. Be simple in your language; be
clear in your ideas; be crisp in your way of writing. Do not evade from the focal point of
what you are trying to convey.
How much ever interesting and insightful your content may be, it needs to have the right kind
of support in terms of visuals. Usage of images or videos between text makes it more
desirable for the reader to consume it.
You cannot get better at what you do without constantly evaluating yourself. Work on a ‘Trial
and error’ basis. Derive new perceptions and ideas after every round of self evaluation. Put it
into use every time you start working on new content.
Marketing may be the Queen, but remember content is the King!